{"id":3171,"date":"2026-10-10T19:30:28","date_gmt":"2026-10-11T00:30:28","guid":{"rendered":"https:\/\/ishopec.com\/?post_type=product&p=3171"},"modified":"2026-10-10T19:52:43","modified_gmt":"2026-10-11T00:52:43","slug":"identidad-visual","status":"publish","type":"product","link":"https:\/\/ishopec.com\/?product=identidad-visual","title":{"rendered":"Identidad Visual"},"content":{"rendered":"

\ud83d\udcd0 Identidad Visual de Marca: El ADN Gr\u00e1fico de tu Negocio<\/span><\/h2>\n

Un logotipo es solo el comienzo; una Identidad Visual Completa<\/strong> es lo que transforma un negocio com\u00fan en una marca l\u00edder, coherente y reconocible. Con este servicio premium, creamos todo el universo gr\u00e1fico de tu empresa. Definimos las reglas visuales, colores, tipograf\u00edas y elementos de dise\u00f1o que se aplicar\u00e1n en tu sitio web, empaques, uniformes, redes sociales y papeler\u00eda, garantizando una imagen profesional y unificada en cada punto de contacto con tus clientes.<\/span><\/h2>\n

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\ud83c\udf1f Beneficios Principales<\/span><\/h2>\n
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      Coherencia de Marca Absoluta:<\/strong> Evita que tu negocio luzca desordenado. Todos tus canales digitales y f\u00edsicos hablar\u00e1n el mismo idioma visual, proyectando m\u00e1xima confianza y autoridad.<\/span><\/span><\/h2>\n<\/li>\n
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      Posicionamiento Premium:<\/strong> Una identidad visual bien estructurada eleva el valor percibido de tus productos o servicios, permiti\u00e9ndote vender a mejores precios.<\/span><\/span><\/h2>\n<\/li>\n
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      Diferenciaci\u00f3n de Mercado:<\/strong> Estudiamos a tu competencia directa para dise\u00f1ar elementos gr\u00e1ficos \u00fanicos que te hagan destacar de manera inmediata.<\/span><\/span><\/h2>\n<\/li>\n
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      Gu\u00eda para Futuros Dise\u00f1os:<\/strong> Al entregar de forma clara las reglas del juego visual, cualquier dise\u00f1ador, programador o imprenta podr\u00e1 trabajar con tu marca sin alterar su esencia.<\/span><\/span><\/h2>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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      \ud83d\udccb \u00bfQu\u00e9 Incluye este Producto\/Servicio?<\/span><\/h2>\n
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          Manual de Identidad de Marca (Brandbook):<\/strong> El documento maestro en PDF que detalla el uso correcto de logos, prohibiciones, tipograf\u00edas corporativas y c\u00f3digos de color exactos (RGB, CMYK, HEX).<\/span><\/span><\/h2>\n<\/li>\n
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          Sistema Tipogr\u00e1fico y Paleta de Colores:<\/strong> Selecci\u00f3n de fuentes principales y secundarias junto con la psicolog\u00eda del color aplicada estrat\u00e9gicamente a tu sector comercial.<\/span><\/span><\/h2>\n<\/li>\n
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          Elementos Gr\u00e1ficos Secundarios:<\/strong> Dise\u00f1o de texturas, patrones (patterns<\/em>), iconos personalizados o formas geom\u00e9tricas que complementan la identidad visual.<\/span><\/span><\/h2>\n<\/li>\n
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          Plantillas Base para Redes Sociales:<\/strong> Dise\u00f1os listos y editables en Canva o Photoshop para tus publicaciones e historias de Instagram\/Facebook, manteniendo la armon\u00eda est\u00e9tica.<\/span><\/span><\/h2>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

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          \ud83d\udcbc Aplicaciones Pr\u00e1cticas Incluidas (Papeler\u00eda o Digital)<\/span><\/h2>\n
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            Kit Digital:<\/strong> Dise\u00f1o de portadas y perfiles para redes sociales, firma de correo electr\u00f3nico profesional y fondo corporativo para videollamadas.<\/span><\/span><\/h2>\n<\/li>\n
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            Kit de Papeler\u00eda B\u00e1sica:<\/strong> Dise\u00f1o listo para impresi\u00f3n de tarjetas de presentaci\u00f3n, hojas membretadas y carpetas corporativas.<\/span><\/h2>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            \ud83d\udcbc Aplicaciones Pr\u00e1cticas Incluidas (Papeler\u00eda o Digital)<\/span><\/h2>\n
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              Kit Digital:<\/strong> Dise\u00f1o de portadas y perfiles para redes sociales, firma de correo electr\u00f3nico profesional y fondo corporativo para videollamadas.<\/span><\/span><\/h2>\n<\/li>\n
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              Kit de Papeler\u00eda B\u00e1sica:<\/strong> Dise\u00f1o listo para impresi\u00f3n de tarjetas de presentaci\u00f3n, hojas membretadas y carpetas corporativas.<\/span><\/h2>\n<\/li>\n<\/ul>\n","protected":false},"featured_media":3172,"template":"","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0"},"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":["post-3171","product","type-product","status-publish","has-post-thumbnail","product_cat-sin-categorizar","entry","has-media","first","instock","sold-individually","taxable","shipping-taxable","product-type-external","col","span_1_of_3","owp-content-center","item-entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-section","has-no-thumbnails"],"_links":{"self":[{"href":"https:\/\/ishopec.com\/index.php?rest_route=\/wp\/v2\/product\/3171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ishopec.com\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/ishopec.com\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ishopec.com\/index.php?rest_route=\/wp\/v2\/media\/3172"}],"wp:attachment":[{"href":"https:\/\/ishopec.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3171"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/ishopec.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_brand&post=3171"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/ishopec.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=3171"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/ishopec.com\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=3171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}